Shorty Gorham’s American Freestyle Bullfighting 2019 Intro
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Shorty Gorham’s American Freestyle Bullfighting 2019 Intro

“Get Ready For The Fight”

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  • Client:

    Shorty Gorham's American Freestyle Bullfighting 2019 Intro

  • Our Role:

    Promotional Video

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Legendary bullfighter Shorty Gorham, best known for his cowboy protection at PBR events, is reviving the forgotten sport of American style bullfighting and creating a new generation of stars with the formation of Shorty Gorham’s American Freestyle Bullfighting.

Gorham has been fighting bulls for a quarter of a century and as his own career in the arena nears its end, the formation of AFB is a natural progression for the California native, who makes his home in Cotulla, Texas. Building on his own name recognition, Gorham looks to capitalize on his decade of fighting bulls at the elite televised level of PBR competition, where he also serves as a television commentator for CBS and CBS Sports Network.

As much as American freestyle bullfighting is a premiere western sport, AFB is an extreme sport pitting one freestyle bullfighter against a Spanish fighting bull in a matchup best described as the most dangerous dance on dirt. AFB is the ultimate salsa dance with one man and one animal alone in an arena in a matchup of skill, finesse and athleticism versus power, size and ferocity.

“This ain’t no bull ride,” said Gorham. “It’s the bullfighter’s turn to shine.”